Collaborative & Coordinated Social Media Marketing October 19, 2017

Collaborative & Coordinated Social Media Marketing

Collaborate and Coordinate

#CollaborativeSocial #CoordinatedSocialMedia #GroupAdvocacy

Marketers want their content to be seen by a large, relevant audience on social media platforms. Most post their content links and messages only to see minimal distribution. It’s frustrating!

To be seen by a large audience posted links should follow these top 10 best practices for social media collaboration - listed in order of impact.

  1. Post the same content link (url) to the platform from multiple, independent parties
  2. Posts should contain compelling visuals (videos, pictures)
  3. Create a compelling title for the post (7 words max)
  4. Comments accompanying the content links should contain popular hash-tags
  5. Have short, compelling text comments (< 100 characters)
  6. Have content re-shared within the social media platform
  7. Have content be “liked” on / within the social media platform
  8. Share content at an ideal time of day
  9. Add content “natively” on / within the social media platform
  10. Content should not be re-posted by an originating party more than once per day

If you are a celebrity or have a large budget, you can ignore the above guidelines.  For the rest of us, these best practices work with the social media content ranking algorithms to maximize impact. Work within the guidelines and the algorithms see your content as “desirable” – and will show it to a larger audience, place it higher in news feeds, and will re-show the content to 1rst and 2nd degree (friends of friends) parties each time a new person posts the link.  In short, if you follow the guidelines, your content will be seen by the largest audience possible. 

What’s the biggest driver of content distribution? Have more independent parties (people, business pages, etc.) post your original content link(s).  That’s why friends ask “don’t share, please copy and re-post” on chain-mail type posts.

So, now we know what works, but how do you coordinate and collaborate to get distribution without openly begging your 1rst degree contacts in the social news feed? There are a few productivity hacks that some friend groups use – emailing links, texting links, sharing links on a message service like Slack, Facebook messenger, in-mail, etc.  

We wanted something better, more reliable, more measurable – and easier than emailing, texting, or messaging. We found post scheduling apps, but they didn’t ensure compliance with the most impactful guidelines.  So, we created Buzz.Tools to address social collaboration and coordination – to ensure and automate that our users follow at least 8 of the top 10 guidelines and content distribution is maximized. And, yes, schedules it too – every possible variation you’ll want on all the major platforms. We call this combination of social media collaboration, coordination, scheduling, and amplification “Group Advocacy”.

 We believe Group Advocacy (#GroupAdvocacy) is the ideal approach to social media coordination, collaboration, and content amplification for business, political candidates, non-profit causes, or any group sharing passion around an idea or business with a message to get out.


Written by:  Jeff Saling, Co-Founder, Buzz.Tools | jeff@buzz.tools 


Orchestrate, Collaborate, Coordinate and Amplify your content and messages on Social Media.

Conduct an inspirational social campaign with a naturally aligned group of advocates in Buzz.Tools  

#CollaborativeSocial #GroupAdvocacy #Marketing

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