Agencies, consultants, & political campaigns assure viral content distribution with Group Advocacy
Co-Founder Buzz.Tools | Co-Founder StartUpNV
Marketing and public relations agencies and consultancies have moved well beyond traditional PR and advertising to assist clients with all things marketing. Specialty groups focus on digital and social media marketing. Large and small consultancies are advising on websites, SEO, email marketing, social media presence, and content marketing to create the “right” client image for their market. The most forward thinking professionals are employing disciplines from a new social science methodology called Group Advocacy to drive measurable social media activity – and consistently improve results from client marketing budgets.
Until recently, there were two types of social media based “advocacy” disciplines – both designed for large businesses:
Both approaches are big improvements over the traditional self-promotion social media strategy many companies use, but are subject to the noted limitations. Group Advocacy is a broader approach that simultaneously addresses credibility and reach – and also has applications in disciplines beyond the realm of “large business” into SMB, politics, sports, entertainment, music – along with charitable and other causes. The broader disciplines and learnings from these different types of groups cross pollinate within Group Advocacy - and make every group type more effective.
Group Advocacy combines 3 existing, and until now, unrelated disciplines noted below into a new social media marketing science:
“GoodHabit” Social Science Techniques: Builds habitualtechnology usage and behavior in support of personal goals driven by internal triggersand variable rewards providing positive social motivation.
HighPlacement Natural Content Ranking: Takes full advantage of technical methodologiesof social media content ranking algorithms
Register for our white paper and learn how to combine your talent and experience – with Group Advocacy methods - or schedule a solution demo on the calendar below.